Controlling your data is a lucrative business

The big internet companies like Facebook and Google have effectively seized the narrative around privacy in recent years. Their business models rely on data hoarding and controlling vast amounts of personal information to support their advertising revenues. They make a disingenuous nod to privacy, hoping to convince the public that the most important things about privacy are superficial tools such as allowing you to hide your public posts or that the information they collect from you is “necessary”. 

Requiring huge amounts of your data and adding these superficial tools enables companies to calm down the public and change nothing in how they are turning over private data to marketers and other third parties. Internet privacy is a huge topic, but it can be boiled down to a few core principles. 

At Simvacy we think that the most important components of internet privacy should be instead:

• Protecting your personal data from third parties, such as marketers, advertisers, etc.
• Promoting education and responsibility with how to use social messaging and media apps. 
• The right to the individual to control what data they share and what signals they send with complete transparency.

This is what everybody should care about, and these are some of our top priorities. Simvacy’s aim is to break the link between what is one of the most important parts of your digital identity, your personal mobile number, between you and social messaging apps. Think of us as another layer to your privacy, making it harder for the fraudsters, hackers and identity thieves to take your personal number and use it to gain access to your most precious information.